SEO (Search Engine Optimization) is the process of improving a website to increase its visibility and organic ranking on search engines.
Main Types of SEO
- On-Page SEO — Optimizing website content, keywords, title tags, meta descriptions, headings, images, and internal links.
- Off-Page SEO — Building backlinks and improving the website’s authority and reputation.
- Technical SEO — Improving website speed, mobile friendliness, crawling, indexing, sitemap, robots.txt, and Core Web Vitals.
- Local SEO — Optimizing a business to rank in local search results and Google Maps.
what is meta ads in digital marketing
Meta Ads is an online paid advertising platform used to run ads on Facebook, Instagram, Messenger, and Meta Audience Network.
Example
Suppose you have a Digital Marketing Course in Chandigarh.
You can run Meta Ads and target people based on:
- Location: Chandigarh
- Age: 18–30
- Interests: Digital Marketing, SEO, Google Ads
- Goal: Get leads or website visits
Meta Ads objectives
Awareness → Traffic → Engagement → Leads → App Promotion → Sales